Spiderman 2013 Spring New Order Meeting - "Move Forward"

Spiderman 2013 spring new orders

In recent years, with the whole

With the escalating competition in the industry, new brands of children have sprung up in the industry, and the competition among brands has gradually become the direct battle of the terminal battlefield.

At the same time, the phenomenon of product homogenization and competition are becoming more and more intense, which makes the industry's speed of shuffling speeding up.

Faced with this situation, Spiderman brand has rapidly upgraded and optimized its brand development strategy. With outstanding marketing capabilities and teamwork capabilities, it has stood out in the homogenization of products and has successfully opened up a distinctive brand development path. It has gradually established the competitive advantage of Spiderman children's shoes in the children's products market, gained recognition from industry and market, and pushed the brand to a whole new height.

On the press conference, Hou made a detailed introduction to the strategic development of Spiderman brand in 2013: in the aspect of product development and design, Spiderman will be in the original place in 2013.

、休闲鞋、板鞋等优势系列基础上，全新研发生产儿童皮鞋和儿童布鞋两大品类，这不仅是总部对于差异化市场需求的有力调整，更是对整个蜘蛛侠产品系列的结构优化，进一步增强了品牌在各区域的竞争力;在终端形象整合方面，总部将加大对于各区域终端的扶持力度，在保证全国各区域终端市场统一、规范的品牌终端形象的同时，我们将着力于围绕以消费者体验和消费为中心的卖场设计理念，以人性化、生动化的空间布局，在卖场设计、装修格调、商品陈列、平面形象、销售服务等多方面进行全面升级，为更强势的终端销售提供最具竞争力的平台;在品牌咨询、管理和整合推广上，蜘蛛侠将与天元品牌策划有限公司进行战略合作，天元品牌策划作为业界著名的品牌管理公司，将为蜘蛛侠今后的品牌发展进行更加专业化、系统化的品牌建设和管理;在品牌成长上，

In 2012, the Spiderman brand won the honor of "the top 15 children's shoes brand in China". At present, it is participating in the "China's top five hundred quality" and "China top ten children's shoes brand". We believe that Spiderman can bring us more gratifying results. This shows that after years of development, the Spiderman brand has been highly recognized by industry, market and consumers.

"In the face of the current development of the whole children's shoes market, we must be more soberly aware of the opportunities and challenges of the entire industry market. We must know more about the strategic step ahead of others, and we must create more development conditions for our business partners. We must work together to face challenges together."

Hou finally summed up with four "must", and won the enthusiastic applause from the whole field.

The theme of this conference is "moving forward", showing the common aspiration of company headquarters, Spiderman operation team and all business partners.

The development initiatives of new headquarters supporting policies, the development and production of new products, the comprehensive upgrading of terminal images, the promotion of advertising efforts, and the deep cooperation with famous brand management companies have announced to the market that the brand will integrate resources at all levels in 2013, and move forward together to achieve a new leap forward.

This conference indicates that the horn of Spiderman's march in 2013 has been sounded. We have reason to believe that under the care of the leadership of the headquarters, under the joint efforts of the operation team of Spiderman and the business partners all over the country, the Spiderman will be more brilliant tomorrow.