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2014/12/14 8:38:00 16

Textile IndustryE-CommerceMarket Trend

Xu Haosong can be said to be one of the earliest curtains and curtain Gaus in Keqiao, Shaoxing.

Spin

"Almost grew with the curtain Market of Keqiao.

From 1992 alone to fifty now, Xu Haosong felt the most profound is a "change" word, more than 10 years ago, the change of the door to today's business changes, more than 20 years of business sense of smell, so that he can feel that curtains are facing another "change", and he must seize the opportunity to change again in the survival.

Narrow width and width to seize the change of products.

In the eight and 90s of last century, China's light textile city began to form a market scale. A group of early curtains and curtain fabrics wholesale merchants were active in the light textile market that was built everywhere. At that time, Xu Haosong, who was less than 30 years old and who started his own business alone, was among the first batch of business households.

The market just started is always full of business opportunities. In Xu Haosong's memory, business was best done in the period when it first started business in 1992. The market demand was large and the competition was small, so orders were kept.

After ten years of vigorous development, Xu Haosong's Omega textile and other curtains and window screens have ushered in a revolution.

"Before we produced curtains, window screens are 1.5 meters wide, but with the change of the times, the housing styles also changed. In 2000, there were some 2.8 meters wide demand."

Xu Haosong recalled, "from 1.5 meters across to 2.8 meters, no equipment, no knowledge of workers, wide new concept has not been widely accepted by customers in the market."

Is it necessary to do it? Xu Haosong has also made it difficult.

But he seemed to smell the business opportunities in the new concept of width. He did not hesitate for a long time. He began to find resources to organize the production of this wide curtain curtain.

"Now we can see that it is inevitable for curtain windows to move from narrow to wide, but at that time, if the pformation is slow, maybe a narrow amount of goods will be overloaded, and you will hardly be able to take the initiative in the new market."

Xu Haosong said.

Changing business operators to seize the change of business mode

In 2000, with the change of door width, Xu Haosong seized the opportunity.

textile industry

With the rapid development and continuous changes of people's life styles and concepts, Xu Haosong found that the market of curtains and screens today has been very different.

First, he found that the product has changed. "There are not many varieties of curtain cloth before. Now people's demand for curtains has shifted from a single practicality to a sense of beauty, and even to emotion. Therefore, curtain fabrics have become more and more diversified, and new frequencies are getting higher and higher. It is becoming more and more difficult to catch the trend of the market."

Xu Haosong analyzed.

Now Xu Haosong usually sets up a certain quantity of goods for his various hanging samples. This is also a common practice for curtains and window screening operators. But because the market trend is changing too fast, it is inevitable that the stock will be accumulated. Xu Haosong said that if some tricks of the stock are out of date, it will cause great losses.

Second, customers have changed.

"In the past, some curtain shops and processing factories have placed orders with us. Now there are a group of Taobao shopkeepers. They sell their own products online, and they buy less goods each time, but they demand fast speed."

Xu Haosong said, he thinks that these Taobao stores are just like entering the curtain and window Market in 1992, and are developing new markets on the Internet, full of business opportunities.

In the face of increasingly rapidly changing products and e-commerce customers, Xu Haosong realized that ten years after the change of the gate, another change has arrived.

In 2011, Xu Haosong, who had never been in contact with e-commerce, entered the textile B2B platform of the online Textile City. He started the curtain curtain wholesale on the Internet.

"The network is developing so well that many old customers have lost their information because of the convenience of communication," Xu Haosong said. "But where there is a loss, where can I find it, the online shop has brought me a new customer."

At present, Xu Haosong's online shop is staffed by full-time staff. Some samples in physical stores are basically visible on online shops. The cumulative more than 200 paction records and customer evaluations have become the best signs for his online shops.

"As in 2000, when the breadth is the general trend, e-commerce is an inevitable trend for us to make textiles. Although selling half finished products online is more difficult than selling products, I will still be there.

Online retailers

This road goes on. "

Xu Haosong road.


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