A Big Marketing Strategy For Tmall, Which Has Broken 17 Million 400 Thousand In 625 Years.

In the past 625 years of Tmall, we have been promoting the great achievements.

Costumes Tmall flagship made the same day sales of single brand 17 million 400 thousand +, the first 8 hours steady.

Category 1, second of the total score of the day.

As an electronic clothing brand that adheres to the subdivision style of national elements, it is telling traditional clothing brands with innovative product design and bold and positive marketing tips. New wave of sales heat wave is needed in the online age.

In any industry, product brands with subdivision demand are hard to get the best market performance at a lower unit price.

Once this happens, it shows that the use and consumption habits of this market have been mature and gradually become the needs of the public.

Cracking and silk is a good example of women's clothing industry. Beautiful sales data perfectly prove that this subdivision style clothing brand has successfully captured the hearts of the public.

Adhering to the national elements, focusing on style design, cracking the silk and silk in the 9 years of exploration, constantly innovating, simplifying and delicating the national elements, gradually integrating into everyday clothes, and successfully creating a fashion representative belonging to the masses.

In this era of haha, haha, haha, Europe and Europe, we have regain the enthusiasm and confidence of the public in representing the primitive and natural national customs.

In addition to the successful establishment of category benchmarks in product strength, it has gradually begun to pay attention to marketing.

Under the Internet environment of all day online and nationwide contact, every sales heat wave is an event marketing. Success requires not only high-quality product genes, but also gradual and orderly communication rhythm, controlling the wake-up and warming of consumers' emotions.

2015 in the first half of this year, a large amount of marketing campaigns were launched. The cooperation between the Jingdong's love for supermodels and the movie "rampage Hollywood" was carried out. The brand idea and products with strong characteristics were exposed to high frequency to ensure continuous communication with the audience.

In the 625 years of the online shopping festival, rip and silk again cleverly store resources outside the store, and use the new media to launch the series of articles on the "big and small wind World Tour" before the festival. In combination with the interactive activities such as guessing price, shop search treasure and so on, based on shop browsing closed loop activities, efforts should be made to create the audience's interest and interest to promote the pformation of PV and product purchase before the festival.

In the horizontal development of the brand, there are many brand strategies for the split garments, which already own women's clothing brands: crack, silk, location, lotus, Angel City, LADY ANGEL.

Brand: non pool, and cracking

And footwear products, and plans to expand the sub brands in the near future to cover more clothing styles and consumers.

At the same time, the excellent results also brought a good look for the company's listing plan.

Starting from Amoy brand, experienced almost all the setbacks on this platform are experiencing setbacks, all the way up to today's mature supply chain system, operation system, excellent product quality and design level, and increasingly mature brand management concept.

The development and strength of clothing brand.

Just like its brand concept, this is the result of a group of people's "beautiful and strong struggle".