Nike Overtook Prada And Adidas To Become The Most Popular Brand

Recently, American fashion brand Proenza Schouler also joined the launch of the brand's Instagram account @ proenzaschouler to let fans know about the brand in autumn and winter 2015 with a series of photos clothing The story behind series production.

According to the "The MOST INSTAGRAMMED FASHION" released by Macy's Macy's website m by Macys According to statistics of BRANDS, the official account number of fashion sports brand Nike ranked first with 18717397 fans, far exceeding the second Adidas Originals; The number of # Nike tags added when releasing photos reached 47747998, surpassing the second luxury brand Prada Twice as much.

In terms of brand fans, Louis Vuitton ranked third, Dior, Gucci and Prada ranked seventh, ninth and tenth respectively. The number of # tags is added when publishing photos, except Vans, who ranks sixth Besides Shoes and Adidas, the top ten are luxury brands.

Michael, a luxury brand After Kors emerged as the first advertiser of Instagram, a number of brands entered this new platform, even the luxury brand Chanel joined in last October. This image sharing application Instagram has gradually become a new battlefield for fashion brands and beauty brands to compete for users.

According to the relevant data of the DIGIDAY brand editor Shareen Pathak, the US cosmetics brand Benefit After Cosmetics opened an account on Instagram, its customers have significantly improved. Many customers will buy or look for specific products that have appeared on the brand Instagram account through physical stores.

Benefit is not the only brand that has seen results. Este Lauder, an American cosmetics and skincare brand, announced on Instagram that she would cooperate with model Kendall After Jenner's cooperation, the number of fans increased significantly. One Este Lauder spokesman said that this is the fastest growing platform for the brand. "We hope that fans there can become our consumers. Our customers and beauty lovers love Instagram very much, because of its visual and easy to consume nature."

Recently, American fashion brand Proenza Schouler also joined the launch brand's Instagram account @ proenzaschouler to let fans know the story behind the brand's autumn and winter 2015 clothing series with a series of photos. Designer Jack McCollough believes that "Instagram will become a very good platform to share some of our attention to the details of the process, which is often ignored by traditional media."

According to Instagram data, the brand has won more than 341000 fans. Brand designer Lazaro Hernandez said that they have become more and more directly involved in Proenza The operation direction of the Schouler brand Instagram. "The user experience is about discovery and visual culture, so naturally, Instagram has become so influential in the fashion industry. ”He added.

In addition, the research team of Indiana University reported that they can predict which new models will be in the top position by using advanced calculation methods to analyze the data of models on Instagram, and the accuracy rate is as high as 80%. Emilio, a computer scientist in the research team Ferrara said: "Our analysis results show that the Instagram of a model is as important as its brokerage company when speculating about the problem of the new darling of the show."

Luca, a postdoctoral researcher in the Research and Development Center of Composite Networks and Systems Ciampaglia said: "Social media has greatly changed the industry. Previously, models would not interact with consumers, but now their online activities play an important role in their popularity, and even enable them to achieve ultimate success." It seems that Instagram has gradually covered the fashion industry.