Men'S Wear Brand Is The Weathervane Of Chinese Clothing: Intelligence Is The Trend Of The Future.

In October last year, Ma Yun put forward in Hangzhou cloud habitat conference: in the next 30 years, there will be 5 new trends in social development new retail, new manufacturing, new finance, new technology and new resources.

Among them, the new manufacturing, new technology, which is men's clothing enterprises pformation and upgrading of the engine.

Ruyi group's intelligence is always at the forefront.

Recently, Shandong Ruyi holding group shortened the production cycle of suit fabric for about two months to two weeks, and the fabric length and color were not limited.

Ruyi Holdings Group Chief Technology Officer Ding Cailing: "like this fabric, it needs twelve kinds of yarn, I am now a new mode of production, I just need to spin a white yarn, directly through digital printing and dyeing, produce any length, and change the variety at will."

The subversive mode of production brought by this new intelligence has enabled Ruyi to take the lead in realizing small batch, multi variety and quick response in the world.

To this end, in the process of developing new products,

Besides, a lot of experiments have been done to study the permeability of fabrics and the technology of ink consumption. The above problems have been solved step by step, and 11 pieces of national patents have been obtained from one piece of fabric.

With the support of science and technology, design and guidance, Ruyi has taken the lead in the Chinese textile and garment industry. After winning the first prize of national science and technology progress in 2009, last year, it won the top two awards in China's industrial awards and China Industrial Design Gold Award.

Intelligence is endless, to narrow the gap between Chinese clothing and international fashion brands.

In 2010, Ruyi spent 5 billion yen to buy Japan's more than 20 largest brand and ranked first in Tokyo's main board listed company Rena.

Last year, Ruyi spent 1 billion 300 million euros on the acquisition of France's top luxury brand SMCP group.

Through big acquisitions, Ruyi group has nearly 5000 brands around the world.

Its more than 30 famous international brands have gone through the 100 years of a garment brand enterprise.

Ruyi group has integrated global resources, guided by technology, high-end, branding and internationalization, accelerating the fashion pformation of intelligent manufacturing enterprises.

In 2016, Ruyi group took the first place in the comprehensive competitiveness of China's textile and garment enterprises and the main business income, and gradually moved towards the fashion industry group.

And strive to build China's first men's cultural brand of red beans, from 2007 to convene the pformation and upgrading of the establishment of the general assembly to 2016 the formation of a new intelligent store, red bean men's clothing with intelligence to explore the effective pformation of the path to adapt to the market.

In 2016, the theme of the red bean group was "six modernizations", that is, intellectualization, greening, service, high-end, internationalization and securitisation.

Intelligent first row, visible red bean determination.

Then red beans from red bean men's clothing to red beans home, and then to the red bean mall, red beans from the network mall, mobile terminal to carry out the "whole network business mode".

In June 2016, the first intelligent store of red bean opened.

In November of the same year, the red bean Group officially established the Ministry of Internet of things, further improving the ability of information resources development and utilization, and innovatively developing wearable products.

Relying on intelligence, red bean men's clothing also introduced the international first-class design team and the commodity planning team, enhanced the independent research and development ability, developed a series of innovative products to meet the needs of the individual.

From the nurse's shirt to the nurse's shirt.

And then to light suit, 3D elastic pants, colorful down...

This is also the epitome of red bean's efforts to create "three products".

Intelligent development has also made red beans a good harvest. In 2016, "double 11" and red bean net sales broke through the historical record again. The sales of red bean home, red bean men's clothing, red bean children's clothing and so on have been refreshed, and sales increased by 28.84% over the same period last year.

But Zhou Hongjiang has a bigger goal. "As consumers demand higher environmental protection, health and functionality of products, red beans can only go one after another for 60 years only by constantly deepening intelligent manufacturing."

At the same time, the pformation of Lai also relies on intelligence.

Li Lang put forward the strategy of "upgrading quality without raising prices", taking products as the core, upgrading the system of production, channels, sales and management, and deepening the clothing market.

Relying on technology, Li Lang continuously improves the original proportion in product R & D design.

As of last year, the proportion of products developed by the group was about 25%, and the original proportion of products was as high as 60%.

This greatly improved the competitive pressure brought by the past homogenization and opened up the gap with competing products.

Xiaolan, Shaxi, Dayong and other industrial clusters in the clothing industry of Zhongshan in Guangdong are also relying on the intelligent Internet to find new development ideas. Relying on technological innovation, clusters have achieved advantages in the fields of finance, R & D, design, production, sales, training, exhibition, logistics and other fields, expanding the clothing brand and market, and accelerating the pformation and upgrading of the garment industry.

At the 2017 CHIC exhibition, the Zhongshan Industry Alliance represented by Siu Lam, Shaxi and Tai Chung will again show the fruits of Internet development.

For more information, please pay attention to the world clothing shoes and hats net report.