Zara Gets Stuck In A Race For A Frog Print.

The management should have a headache recently because there is fire to save all over the world.

Let's take a look at a large area.

According to the world clothing shoes and hats net, on these two days, Zara was embroidered with a suspected frog Pepe's head.

They were accused of discriminating against Jews.

Netizens in Europe and America, especially Jewish people, have forwarded photos of jeans and condemned them.

Because the scale of the denunciation is beyond the limit.

Imagine that the denim skirt has been put off shelves all over the world.

However, Zara has always denied that there is a tendency towards racial discrimination.

An official spokesman said the dress was just one of the products of the cowboy series launched by the brand and many artists in this season, and only in designated markets and stores and sales. Frogs on skirts are not Pepe, but paintings produced by artist Mario de Santiago.

In the "Pepe storm", Zara actually lay back a gun.

First of all, the frog on the denim skirt is not Pepe.

Secondly, the link between Pepe and discrimination against Jews is also somewhat farfetched. In China, it is a large expression pack representing "mourning". In Europe and America, it is often used as an insult to Jews by the "other rightists". It was classified as "Anti-Defamation League" by "Hate symbol" last year.

Pepe's creator, Matt Furie, also came out to complain, but it did not change the views of Western netizens who were politically correct.

In India, Zara was lying on the gun again, and it was not just the boycott of network keyboards.

In April 19th, Zara India office received a warning from Maharashtra Navnirman Sena (hereinafter referred to as MNS) from the extreme local organization.

MNS threatens Zara to sell all Pakistan made products sold in stores in India, otherwise the members of the organization will launch retaliatory actions against Zara stores.

Zara did not respond to this.

Before, although India and Pakistan had been in dispute over territorial and religious issues, the situation was never as tense as it is now.

MNS this time the fire to Zara was that a citizen of India was suspected of being suspected of espionage in Pakistan.

However, even in the absence of a direct fuse, MNS is considered to be difficult to Pakistan in India.

Last year, the group launched its "artillery fire" to Bollywood, which employs many Pakistan employees.

In a year, almost all the Pakistan actors and staff are no longer available in Bollywood films.

Similar problems arising from different cultures or values or political conflicts are needed by companies that do business all over the world.

Many times, the brand may not have any offense.

In the fashion industry only recently, TOPSHOP has been wearing a cultural discrimination cap because he printed a pattern similar to a scarf on a pair of trousers.

Earlier this year, UNIQLO was also boycotted when sending warm products in Canada, on the grounds that local residents felt that the marketing of distribution by UNIQLO was a waste of charitable resources.

If you look back at home, it is also an example of Dolce & Gabanna, which has just been denounced by netizens because of street view publicity.

Of course, brands should understand that when global expansion brings them a lot of wealth, some unpredictable troubles will also come to them.

Especially when it comes to localization marketing for the local market, how to prevent lightning becomes the primary problem.

More interesting reports, please pay attention to the world clothing shoes and hats net.