New High Management Bureau Lining Is "Going To Lining".

A news of executive appointments triggered speculation that Li Ning Co accelerated "de Lining". So, what changes can Takasaka Takeshi bring to Li Ning Co?

Personnel changes

In September 2nd, the Li Ning Co announced that Lining, chairman and acting chief executive officer of the board, was appointed chief executive officer of the joint venture. He appointed the global executive director of UNIQLO, the chief operating officer of UNIQLO China, and Sakata Shi, the chief executive of UNIQLO Korea (Japanese Chinese, the original Chinese name Qian Wei) as co chief executive officer, responsible for group operations. The news directly stimulated Li Ning Co's stock price to go higher and higher after opening, after hitting a record high of HK $24.30, and finally closed at HK $24.25, up 4.75%.

It is understood that Takasaka Takeshi, 48, worked in UNIQLO for 23 years and is a "big shot" in the clothing industry. He has extensive experience in supply chain, product and sales and retail management. Takasaka Takeshi served as deputy general manager and chief operating officer of UNIQLO China in 2001 and 2005 respectively. He has over 15 years of experience in the development and management of the Chinese market.

It is worth noting that UNIQLO has consistently praised the industry in terms of retail operations, inventory, supply chain management and store efficiency. In addition, in recent years, the rapid development of UNIQLO in Greater China can be said to be closely related to Gao ban Wu. In April of this year, Takasaka Takeshi left from UNIQLO.

An anonymous Chinese expert told the China Commercial Daily reporter that the fast fashion of sports brands is a common trend. I believe that the arrival of Takasaka Takeshi will bring fashion and sports closer together.

Li Ning Co will accelerate "de Lining"

In the past five years, Lining's position has been "acting chief executive officer". The decision to co operate with Takasaka Takeshi as chief executive of the joint venture will make Takasaka Takeshi's transition to a more stable stage. Relatively direct "substitution", Lining chose a less radical way to prepare for the long-term development of the company.

It is understood that in the future Lining will focus on the company's overall control and strategic planning, and continue to work with the management team to lead the company's business development. Takasaka Takeshi will make full use of his rich experience in operation and management as well as his in-depth understanding of the Chinese market, focusing on the operation of the company, including supply chain, product, sales and retail management.

Previously Lining had publicly stated that the company must operate through professional managers. It is understood that before Takasaka Takeshi airborne, Li Ning Co appointed the Korean American Jin Zhenjun as the acting chief executive officer in 2014, but Jin Zhenjun failed to lead Li Ning Co's business onto the right track. At the end of 2014, Lining had to "go back to the mountains again". Under the leadership of Lining, Li Ning Co's performance has soared. In the first half of this year, its revenue grew by 32.7% to 6 billion 255 million yuan, and its net profit rose 196% to 795 million yuan.

Li Ning Co insiders told reporters that at present, the company's business is developing well, and Lining also wants to take this opportunity to do more things, such as dedicated to the development of extraordinary China.

It is understood that Lining is the chairman and chief executive officer of the extraordinary China. The business of the extraordinary China includes sports events (China University Basketball League, etc.), athlete brokers, and the construction of sports complexes and facilities. Its latest move is to enter the competition industry.

Whether Takasaka Takeshi's arrival can let Lining thoroughly "untie" takes time to test.