Red Bean Home Releases New Baby Soft Silk Bra, Leading The New Trend Of Women'S Consumption

In recent years, with the rise of "her economy", the female consumer market is gradually evolving from "pleasing others" to "pleasing oneself". The awakening of the "self-awareness" of the new generation of female consumers is reshaping the traditional female consumer brands in an all-round way, which is particularly evident in the female underwear market.

This is an era of consumer sovereignty. Enterprises can no longer think about what to do, but should focus on users and explore the pain points of consumers. What pain points do women consumers have in choosing bras?

Crawling caused by excessive gathering; The hard steel ring is not soft enough to fit the thick sponge, resulting in small empty cup and large overflow cup; Sacrifice comfort to squeeze out not beauty, but movement and sideline milk

After insight into the development trend of women's underwear market, we always put comfort first and advocate soft Underwear Since 2020, Hongdou Home has been focusing on the silk with 5000 years of splendid culture, adhering to the concept of "shape on the outside and softness on the inside", and through the integration of modern technology and silk culture, it has launched the soft and upgraded baby cotton soft bra silk series for four consecutive years, which will perfect the comfort.

Since ancient times, silk has been the top clothing material in China and even in the world. According to modern research, silk contains more than 15 kinds of amino acids necessary for the human body, which can help the skin maintain the metabolism of the surface lipid membrane, so it is also known as the "second skin" of human beings. Especially for people with sensitive skin, silk is a blessing, because its skin affinity is incomparable to all other fabrics. At the same time, the silk bra has excellent air permeability and moisture removal. Wearing the baby cotton silk bra, it is not only soft to the touch, but also can easily keep the chest dry and comfortable even in summer.

In addition to selecting real silk as the main raw material, the production process is more refined. Red bean home baby cotton soft bra silk series uses 3D 3D mold cup and three-level soft lining to create a comfortable and stylish bra product that can repair both inside and outside. The 3D mold cup that thousands of people tried to pass through uses an elastic bottom ring instead of a steel ring, which is gentle and can be comfortably fixed. The high elastic fabric solves the problem of displacement and scratches, and the upper body effect is also naturally slightly gathered, which can meet the demand for comfortable experience and stylish effect.

Silk is a symbol of ancient Chinese culture and a cultural treasure of China. Red bean combines Chinese culture with the soft upgrading of products at home and innovatively integrates modern craft and silk culture, which not only carries forward the cultural confidence of the millennium silk, but also blooms the free and comfortable beauty of women. This Silk bra The series has also been praised and favored by the star Huang Shengyi, which has triggered grass planting on social networks. The 128 series of baby cotton silk bras have sold more than 1 million pieces in total [1].

It is reported that at the beginning of this year, Red bean home A new national style show of "softness through thousands of years" will be held in Suzhou Museum. At this press conference, Red Bean will release two series of new baby cotton bra silk products at home. These two series of bras more accurately subdivide the users: small breasted bra series, comfortable and stylish, help small breasted women to be more confident; The series of big chest and small bra helps to make the big chest look small and wear thin.

Over the years, Red Bean has adhered to user thinking, explosive thinking and pragmatic truth-seeking, found pain points and focused on pain points from consumer experience, stood out from a number of brands by virtue of differentiated products and comfortable features, and became an industry benchmark enterprise. The constant exploration and innovation of Red Bean Home in the field of soft bra will also make "soft and comfortable" an irresistible mainstream trend in the bra industry.

[1] The data comes from the Hongdou home sales system, which has not been audited and no sales commitment is made