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Bosiden, A Leading Down Jacket Brand In China, Has Helped China'S Peak Cause For 26 Consecutive Years
On May 18, 2023, the Bosideng Everest mountaineering team successfully flew over Mount Everest, creating a record of Chinese paragliding on Mount Everest, and successfully climbed to the top of Mount Everest the next day. As a leading down jacket brand in China, Bosiden has helped Chinese climbers climb Mount Everest for 26 consecutive years, and has long encouraged Chinese climbers and thousands of consumers with the attitude of "national brand leading". This time, Bosiden even escorted the Everest mountaineering team with customized mountaineering clothes, contributed professional support and warm care to China's mountaineering cause, and wrote a new chapter of the brand story of "world down jacket, China Bosiden, leading the new trend".
Warm protection with cold proof technology
26 Years of Spirit
In order to commemorate the 70th anniversary of human climbing Mount Everest, on April 13, the Bosideng Everest mountaineering team officially set out to the Everest Base Camp to begin a month or so of adaptation preparations such as altitude adaptation and terrain survey. On May 18, the Bosideng Everest mountaineering team successfully leapt over Everest, creating a new record for Chinese people and national brands. On May 19, another Bosideng Everest mountaineering team also successfully climbed to the top of Everest, and completed two extreme challenges within two days, which attracted wide attention from the industry.
Bosideng Everest Mountaineering Team Arrives at Everest Base Camp
Bosideng Everest Mountaineering Team starts climbing Everest wearing Bosideng
Bosideng Everest Climbing Team successfully flew over Everest
Climbing Mount Everest symbolizes the spiritual attitude of continuously defeating oneself and daring to challenge limits. This brave and fearless "climbing spirit" is highly consistent with Bosiden's brand concept of focusing on quality and pursuing excellence. So far, Bosiden has supported China's mountaineering cause for 26 consecutive years - on May 24, 1998, Bosiden helped the Chinese mountaineering team successfully climb Mount Everest for the first time, and placed the team flag of "China Bosiden Mountaineering Team" and the metal plate engraved with "Bosiden ranks first in China and challenges the world brand" on the world peak at an altitude of 8844.43 meters.
From 2019 to now, around innovative design and patented cold proof technology, Bosiden has constantly launched ingenious works to protect Chinese climbers, including Dengfeng 1.0 series with the core of "extreme warmth, fear of extreme environment, professional protection", and 100% Chinese original Dengfeng 2.0 series with aerospace technology.
Blessing of "reaching the peak"
Meet the diversified needs of Chinese consumers
Climbing the top of Mount Everest means that before the extreme severe natural conditions and life and death challenges, human beings are unafraid of difficulties, firm in their beliefs, and finally overcome various difficulties to achieve success. For a long time, as a leading Chinese brand in the industry, Bosiden has always adhered to the "spirit of climbing the peak". With more hard core patented technology and more innovative fashion design, Bosiden has brought more extreme comfort to Chinese consumers and led the Chinese down jacket market to the innovation peak of the industry.
Hand in hand and polish with ingenuity: Bosiden gathers experts and institutions in different fields to jointly explore and jointly develop high-quality consumer centered products. In 2021, Bosiden, together with China Aviation Industry Cultural Center, will apply aviation material technology to the clothing field for the first time, and select China Aviation Intelligent Temperature Regulating Materials (PCM intelligent temperature regulating) with the characteristics of high temperature heat absorption, energy storage and low temperature heat release to create a constant temperature feeling of 31 ℃ - 33 ℃ for consumers; In the same year, Bosiden, together with China's Beidou positioning experts, made use of Beidou satellite navigation and positioning technology and 5G communication technology to realize the first application of "China's Beidou satellite navigation system" in the field of down jackets, which can provide precise and intelligent positioning and professional safety protection for the wearer.
Hard core technology, innovation and leadership: Bosiden devotes itself to cold proof technology, successfully develops a number of patented technologies such as nano antibacterial transformation technology, air self circulation system, and combines technology with down jacket design, winning international awards and design awards.
Life goes on and on. This spirit of climbing the peak and daring to challenge also encourages Bosiden to continue to innovate and consolidate its leading national brand position. At the same time, Bosiden also hopes to inspire more consumers with such spirit, face difficulties and challenges bravely, achieve better self and create a better future.
Since its establishment in 1976, Bosiden has always adhered to the mission of "warming the world". In the future, Bosiden will continue to practice the leading national brand responsibility of "world down jacket, China Bosiden, leading the new trend", uphold the "climbing spirit" of courage, fearlessness and firmness, continue to challenge and breakthrough, provide consumers with more extreme and higher quality products and services, and constantly meet consumers' demand for higher fashion and quality, Represent Chinese brands on the world stage, and create a national brand image with more international influence and global leadership.
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