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The First Brand Spokesperson Was Announced By The Officials Of Meili City, And Jinchen Performed The Brand Blockbuster To Show The High-Tech Style
On October 24, the official of Meili City announced that Jinchen was the first brand spokesperson. The first Mile City TVC performed by Jinchen also went online at the same time.
It is understood that Meili City is a new high-tech clothing brand under the Cat Man Group. It was endowed with a "100 billion dream" by You Lin, Chairman of the Cat Man Group, and went off to practice in person. It is estimated that Meili City will set foot in six categories, namely, down jacket, top, bottom, underwear, children's clothing and light outdoor clothing. After two and a half months of negotiation, Meili City finally selected Jinchen as its spokesperson. This Jinchen cooperation model is mainly promoted in autumn and winter. Down jacket is matched with vest and shark pants to show the scientific and technological style.
You Bowen, the manager of the Meilicheng brand, said that as a high-tech clothing brand, Meilicheng is committed to providing consumers with clothing with a sense of technology and minimalist aesthetics. This cooperation is not an accident, but comes from the high agreement between the influence of both sides and their own values.
Jinchen expresses the technology sense of Meili City TVC
Jinchen has always been loved by fans for her liveliness, beauty and optimism. As a young actress with great strength, this year's release of the starring "All in One" has achieved a double success at the box office. This time, Jinchen cooperated with Meilicheng to shoot TVC and hard photos to show the scientific and technological style, so that fans can directly say "great joy, beautiful, and look forward to!"
It is understood that there are three new types of down jackets in the fall and winter of Mile City, which are the same type of Jinchen, namely, high-tech short down jackets, 3D shell down jackets and casual bread goose down jackets of Mile City Thermo Treasure series.
You Bowen said: "This official announcement has three products, all of which are the main ones this autumn. These three products basically correspond to the needs of consumers in different scenes, and have more choices in color, breaking the stereotype of dull and heavy down jackets in the past. For example, high-tech short goose down jackets, which have two colors of technology black and light mocha, are basically targeted at urban outdoor people, such as The group has more requirements on clothing, and the matching effect of short down jacket is more flexible; Leisure bread goose down jacket is a magic weapon to keep warm in winter. The long version is more frost resistant. You can choose Chinese red or scientific black for comfort and warmth. "
"The three models of the same model of Jinchen this time are all goose down models, and they all use our core technology - Thermo Treasure. In terms of appearance design, the minimalist aesthetics is also our core concept, so the three models are actually very versatile and fashionable, not picky."
Heat Power Baohei Technology Creates the Core Competitiveness of Meili City's Autumn and Winter Products
When it comes to Thermo Power Technology, You Bowen talked freely: "Thermo Treasure is actually the three lines of defense set up by Meili City for consumers to 'keep out the cold'. First of all, we choose the big white goose down imported from Germany, which can form an 'anti freezing wall' inside the down jacket to prevent convection of outdoor cold air; in addition, our down jacket uniformly uses volcanic rock warm skin as its heat source, which will first absorb the radiant heat of body temperature to heat up, Then release energy to human skin; The last one is heat conduction, which uses graphene and far-infrared fiber to continuously 'circulate' the heat of the human body in the barrier of Thermo Power, and achieve triple warmth through triple temperature locking. "
"In terms of design, our clothing products cooperate with the world-famous luxury clothing design team and front-line designers. The warm, lightweight, fashionable and versatile down jackets can give consumers more inspiration and choices in autumn and winter wear, improve the quality of clothing, and give life more joyful moments."
It is understood that Meili City is positioned as a high-tech upgraded basic clothing, giving consumers more high-tech fabrics, more simple and beautiful clothing shapes and appearances, and more cost-effective product choices. In recent years, the clothing industry has ushered in the wave of science and technology. More and more young people are pursuing better fabrics and more high-tech functional clothing. Obviously, ordinary basic clothing has been difficult to meet their needs. "Meilicheng wants to be a Chinese and upgraded Uniqlo, not only pursuing minimalism and aestheticism, but also aiming at the new trend of high-tech clothing," You Bowen said.
"Minimalist art and cutting-edge technology have always been the original intention of Meili City to build a brand. Meili City will reshape classic pieces with minimalist aesthetics, innovate clothing categories with scientific and technological functions, and focus on high-tech fabrics. As a native Chinese national enterprise, we will prove that we are the one who truly understands the Chinese market. With the proportion of lifestyle in all categories With the expansion of, our product categories will cover down jackets, tops, bottoms, underwear, children's clothing and light outdoor clothing, to meet the needs of different groups for functional and well matched clothing. "
With the release of the official spokesman of Meili City, it also indicates that the omni channel layout of Meili City is about to start strongly. Meili City, born for high-tech clothing, carries the dream of clothing people to win hundreds of billions of brands. Jinchen's optimistic and cheerful image and super high clothing products will further strengthen users' awareness of Meili City's brand of "minimalism, aesthetics, and high-tech".
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