Home >

Facing The Tariff War, E-Commerce | Made In China'S Double Track Breakthrough

2025/5/9 13:52:00 146

　　 Under the pressure of tariff, Chinese foreign trade enterprises are actively looking for new ways. This May Day holiday, from export to domestic sales, cross-border e-commerce boom to the rise of reverse "overseas shopping", shows the resilience and vitality of Made in China. This reform triggered by tariffs is quietly promoting the transformation, upgrading and internationalization of China's foreign trade enterprises.

　　 Enter e-commerce platform and explore domestic sales

　　 The e-commerce platform has become a self rescue solution for foreign trade enterprises in distress. Enterprises with early layout ushered in a wave of sales boom in the May Day holiday.

　　 "No more waiting for orders! We rely on ourselves to restart the clothing factory!" On the Xiaohongshu platform, a nurturance clothing person who mainly engages in OEM of European and American brands, with the help of the "milk what bag" account, described the difficulties encountered by the clothing factory that has been operating hard for decades, and expressed his determination to save himself to netizens.

　　 She said, "We decided not to wait any longer. We had to work for ourselves. Even though the equipment was made up and the lights were borrowed, I hurried to introduce clothes in front of the camera. There were only seven people when the first broadcast started, and none of the goods were sold. But the netizen said, 'It's OK, you will be seen by more people', which ignited a small flame in our hearts, so we decided to continue to work Go. "

　　 During the May Day holiday, the clothing man and his colleagues calmly talked about the details and advantages of various sweaters and T-shirts every day. The number of people in the live broadcast room kept accumulating, and the sales rose all the way. Their products were really seen by more people! In other social networking and e-commerce platforms, the enterprise live broadcast rooms for export to domestic sales are also gaining popularity.

　　 It is worth mentioning that high-quality foreign trade products can quickly meet domestic consumers, which cannot be separated from the concerted efforts of supermarkets, e-commerce platforms and other channels. As early as the middle of April, JD, Pinduoduo, Yonghui, Hema and other e-commerce platforms opened "online solutions" for foreign trade enterprises in distress. Meituan set up a special project at the first time to open a green channel in "merchant settlement, business support, brand building" and other aspects. Taobao Tmall has also launched the special project of "foreign trade selection", and plans to help foreign trade merchants quickly "transfer from outside to inside" through quick settlement, flow and commission incentive support, half custody services and other measures.

　　 Cross border e-commerce is hot, and reverse "overseas shopping" is more popular

　　 During the May Day holiday, the inbound tourism market also experienced a strong recovery. According to Ctrip's data, the number of inbound travel orders during the May Day holiday surged by 130% year on year. Shanghai, Shenzhen, Guangzhou, Beijing, Chengdu, Chongqing, Hangzhou, Zhuhai, Xi'an, Qingdao and other cities were among the top destinations. In terms of shopping, China's exit tax rebate policy further stimulated the demand of foreign tourists for "China purchase". Driven by such topics as "sweeping goods in Shanghai" and "foreigners dragging suitcases to Yiwu to purchase", inbound travel orders in Shanghai, Shenzhen, Yiwu and other places increased by 138%, 188% and 60% year on year respectively during the May Day holiday.

　　 This reverse "overseas shopping" seems to have something to do with the cross-border e-commerce that exploded in mid and late April.

　　 After the tariff incident, the rise in prices and the shortage of goods prompted a large number of American consumers and retailers to rush into e-commerce platforms to look for good products at low prices. China's cross-border e-commerce application DHgate suddenly ushered in a "sky shattering wealth".

　　 As the originator of cross-border e-commerce, Dunhuang. com, which focuses on B2B platforms, connects Chinese manufacturers and wholesalers on one hand, and holds retailers, distributors and other small and medium-sized enterprises worldwide on the other. It has been tepid for 20 years, but now it has exploded overnight. Behind this is the power made in China, and it is also the energy that Chinese cross-border e-commerce people have been storing.

　　 This time, Dunhuang. com took the initiative to meet the demand for small batch and quick response orders. The "tariff escort plan" was launched to provide support in flow distribution, logistics services and other aspects for merchants who insist on not increasing the price of goods. The platform also developed an intelligent order splitting system to hedge tariff shocks with technological innovation.

　　 Many Chinese suppliers and manufacturers have also taken active action. Yiwu merchants have collectively settled in Dunhuang. com, put straws, buttons, hair cards and other "small items" on the cloud, made TikTok videos, promoted "Made in China", and opened a "Made in China mystery revealing tide" - many of the goods mistakenly thought of as "local brands" by European and American consumers are actually mostly from Chinese factories. The "Made in China" brand with its trademark torn off is once again numerous.

　　 China's e-commerce APP, which has become popular overseas, and Taobao, which focuses on B2C. Many Taobao merchants have felt the surge of overseas traffic.

　　 Ye, who has focused on foreign trade business for more than ten years, told reporters that she and her husband run a foreign trade shop on Taobao. Previously, it was mainly aimed at the American market, but in recent years, it has turned to the Middle East and European markets. She said that the sales of watches, clothes and bags were very good in the US market a few years ago, but in recent years they felt a crisis, so they had made a transformation early. The transformation is not as easy as expected. For example, the size, design and color, fabric, etc. of a bed sheet should meet the preferences of the local market. It is necessary to comprehensively coordinate the size, process, etc. with the supply chain enterprises.

　　 Customized and personalized products can better reflect the characteristics. "We need to find ways to retain consumers and maintain the stickiness of consumption." Ye said that the foreign trade market needs to focus on reputation and quality. Instead of putting all eggs in one basket, we need to respond flexibly and layout more.

　　 It has to be said that the cross-border e-commerce platform makes foreign consumers really feel the charm of Made in China. During the May Day holiday, the booming inbound tourism market also seemed to indicate that overseas consumers were not satisfied with "reverse overseas shopping". After completing multiple rounds of product comparison and supply chain traceability, they were actively exploring the source of high-quality domestic products from the perspective of professional buyers. This leap in consumption cognition was concentrated in the consumption boom during the May Day holiday. The flow peak formed in the holiday economy became a key window to test the strength of China's manufacturing supply chain and brand transformation ability.